How to OEM Portable Power Station

The global portable power station market is booming, driven by rising demand for off-grid energy solutions in outdoor, emergency, and residential scenarios. For brands seeking to capitalize on this trend, OEM (Original Equipment Manufacturing) partnerships offer a strategic pathway to enter the market efficiently. This paper explores the critical steps to OEM portable power stations, supported by industry data, technical frameworks, and real-world case studies from Tursan Power (https://tursan-pps.com/), a leading manufacturer of energy storage systems.

Market Positioning: Aligning with Demand

Key Argument: Define target markets (outdoor, emergency, home backup) and user needs (power output, capacity, portability).

Data & Case Support:

• Global Market Size: The portable power market reached $4.8 billion in 2023, with outdoor applications dominating 52% of revenue (Grand View Research).
• Tursan’s Product Range:
  • Portable Series: Offers 300W–3600W models in plastic and sheet metal enclosures, catering to lightweight camping (e.g., 300W) and high-power off-grid needs (e.g., 3600W).
  • Home Backup Solutions: 24V/48V LiFePO4 batteries (2.61kWh–28.67kWh) address residential energy storage demands.

Tursan’s Portable Power Station Portfolio

Actionable Insight:
Tursan’s modular power range demonstrates how OEMs can segment products by wattage and enclosure type to serve diverse markets.

Supplier Selection: Prioritizing Certification & Technology

Key Argument: Partner with suppliers that meet international safety and performance standards.

Data & Case Support:

• Certification Requirements: UL 2743 (mobile power), CE (EU), FCC (US). Non-compliance risks market exclusion (e.g., Amazon’s 2023 FCC ID policy).
• Tursan’s LiFePO4 Advantage:
  • Cost Efficiency: Uses lithium iron phosphate (LFP) batteries, priced at $97/kWh in 2023 (BloombergNEF), reducing BOM costs by 30% vs. NMC.
  • Product Example: 24V300ah Home Battery with 7.68kWh capacity and 6,000-cycle lifespan.

Key Certifications for OEM Partnerships

Actionable Insight:
Tursan’s adherence to certifications ensures market accessibility and reduces OEM partner liabilities.

Modular Design: Scalability for Customization

Key Argument: Implement modular architectures to enable flexible configurations.

Data & Case Support:

• Industry Trend: Jackery’s modular solar generators achieved 300% YoY growth (2022).
• Tursan’s Implementation:
  • Stackable Home Batteries: 5kW–25kW systems (e.g., 20kW Stacked Battery) allow users to scale capacity incrementally.
  • Inverter Compatibility: Hybrid inverters (5kW–12kW) integrate with solar panels and grid power (10kW Hybrid Inverter).

Modular Design Benefits

Actionable Insight:
Modularity reduces R&D costs for OEM partners while enabling tailored solutions.

Cost Control: Optimizing BOM & Production

Key Argument: Leverage bulk procurement and LFP technology to minimize costs.

Data & Case Support:

• LFP vs. NMC: LFP batteries cost 20% less and offer longer lifespans (6,000 cycles vs. 3,000 cycles).
• Tursan’s Strategy:
  • Vertical Integration: Produces LiFePO4 cells in-house (12V306ah Battery).
  • Economies of Scale: High-volume orders reduce unit costs for enclosures and inverters.

Cost Breakdown for a 1000W Portable Station

Actionable Insight:
OEM partners benefit from Tursan’s supply chain efficiencies, achieving 15–20% lower MSP vs. competitors.

Quality Assurance: Rigorous Testing Protocols

Key Argument: Ensure reliability through IP-rated enclosures and cycle testing.

Data & Case Support:

• Testing Standards: MIL-STD-810G (shock/vibration), IP67 (water/dust resistance).
• Tursan’s Practices:
  • Durability Tests: 4,000 charge cycles on 2400W Portable Station with ≤15% capacity degradation.
  • Environmental Resistance: Sheet metal models rated IP54 for rugged environments.

Quality Benchmarks

Actionable Insight:
Tursan’s exceedance of industry standards enhances brand trust and reduces warranty claims.

Brand Collaboration Models: White Label vs. ODM

Key Argument: Offer flexible partnership models to accelerate time-to-market.

Data & Case Support:

• White Label Example: Tursan’s 30kW Mobile EV Charger can be rebranded for regional distributors.
• ODM Example: Customizable 5kW All-in-One Home Battery with client-specific firmware.

Partnership Model Comparison

Actionable Insight:
Tursan’s ODM services enable differentiation in crowded markets, such as solar-integrated systems.

Logistics & After-Sales: Building Regional Support

Key Argument: Localize warehouses and repair networks to enhance customer satisfaction.

Data & Case Support:

• Regional Warehousing: Reduces shipping costs and delivery times (e.g., 3-day delivery in the US).
• Tursan’s Infrastructure:
  • Spare Parts Inventory: Stocks inverters, battery modules, and enclosures globally.
  • Warranty Policy: 5-year warranty on 48V560ah Home Battery.

Logistics KPIs

Actionable Insight:
Proactive logistics planning minimizes downtime for end-users, critical for emergency backup systems.

Conclusion

OEM partnerships in portable power stations require meticulous planning across market positioning, supplier selection, and quality control. Tursan Power exemplifies these principles through its certified LiFePO4-based systems, modular designs, and flexible collaboration models. By leveraging Tursan’s infrastructure, brands can rapidly deploy competitive products while mitigating risks in certification, cost, and scalability.